With audience-based direct mail (ABDM) you can mail full-color, premium postcards to the homes of people with specific interests or lifestyles, based on their real world behavior. This Outdoor Enthusiasts audience reaches consumers who have visited one or more of these types of locations in the past 180 days:
Sporting Goods and Apparel Stores
Gyms and Workout Studios
Interested in reaching every home in specific neighborhoods instead? Check out our Every Door Direct Mail product here.
HOW IT WORKS
Postcards are delivered to consumers in specific zip codes of your choice. Simply select your market in the booking tool and then choose your zip codes from the map.
Do I need my postcard creative ready today?
Don’t worry if you don’t have a postcard created yet. There is time built into the schedule for design and production. And if you need design help, we’ve got you covered.
Prices are inclusive of targeting, printing and postage for a single postcard creative. If you want to mail different postcard creatives to different areas, simply build a separate campaign for each one.
You’ll be shipped 5 sample postcards as proof of performance. Want extra postcards for your guerilla marketing efforts? You can purchase them at checkout!
Is direct mail advertising right for my business? Learn more here.
Your postcards will be delivered via standard class mail to residences in the areas you’ve selected. Cards are addressed to CURRENT RESIDENT.
ABDM postcards are produced on premium weight 14pt card stock and printed in full color on both sides. The front of the card is coated in a matte finish and the back is uncoated.
8.25” x 5.75”
Any elements of your ad that should not be cut off in the trimming process must be within the live area.
8.75” x 6.5”
This is the excess image area that must pass the trim dimensions to ensure that your image will flow over on all sides.
IMPORTANT: Keep mailing address area and stamp indicia blank.
Interested in an ABDM campaign that’s more tailored to your specific marketing needs? Your Addy Advisor can tell you about all the customization options available for direct mail.
Custom direct mail programs start at $2,500.
NEED HELP CREATING A POSTCARD?
Addy can create your postcard for just $250, using design elements that you probably already have on hand. Learn more here.
Add Design Services to your cart at checkout and our design team will reach out to you to kick things off.